Bestway discounts dozens of wines

Glasses of wine

Bestway Wholesale is launching a Wine Festival promotion in May for retailers, with dozens of wines at discounted prices. 

Over the summer, monthly sales of wine can spike significantly and Bestway is encouraging retailers to stock up on key wines to take advantage of the sales opportunity.

The Wine Festival promotion includes wines from around the globe and across a wide range of price bands delivering a comprehensive promotional package for customers.

All the big brands such as Echo Falls, Jacob’s Creek, Gallo and Campo Viejo feature in addition to a wide range of sparklers and Proseccos.

Bill Creighton, Bestway’s Category Manager for wines, commented: “Summer is a fantastic opportunity for retailers to really get behind the wine category. Just because there is the Euros, retailers shouldn’t just be concentrating on beer brands. For example, Prosecco grew by almost 160% last year and now accounts for over half of all fizz sold in the off trade so there is real consumer demand. Prosecco is therefore a must stock for all licensed retailers this summer and the Wine Festival has several lines on promotion including our recently launched Royal Prosecco for under £30 a case.”

“Drinkers are now split into two camps; those that buy on price and promotion and those that buy by brand. Earlier in the year, Bestway launched a number of own label wines under the Toro Riendo label (rrp £4.99) to satisfy the need for more everyday wines to sit alongside the major wine brands. It is important that retailers stock brands and value alternatives to meet both these requirements and maximise sales.”

In addition to stocking the key big brand varietals such as Pinot Grigio Zinfandel, Chardonnay, etc, Creighton also suggests that retailers make space for lower alcohol, more summer-based drinks to keep up with the evolving trends in wine and occasions such as barbecues and picnics which lend themselves to extended socialising.

“Fruit Fusion wines are ideal for summer as they are more refreshing and have a lower alcohol content. Sunny afternoons and longer nights mean that drinkers spend longer outside and lower abv drinks allow them to do so more responsibly.”

The Wine Festival promotion is available from 1st to 31st May at all Bestway and Batleys depots and online.