Fruit-tella has teamed up with Dani Harmer, best-known for playing Tracy Beaker in the CBBC drama about a girl growing up in care, to front its new digital-first ‘Summer of Fun’ campaign.
Aimed at millennial parents, a six-part video series runs across TikTok, Instagram and Facebook throughout August, reaching an estimated three million people.
In the videos, Harmer takes to the streets, inviting parents to share childhood summer memories and explore how they can be reimagined for their own children. Supporting activity includes giveaways of retro toys, crafting materials and family days out.
The campaign positions Fruit-tella as a go-to family treat and follows growth of +1.9% in value sales, with the brand now worth over £38m.
