Tangerine Confectionery is extending its recently-returned Barratt range with the launch of two new products: Sour Bon Bons and Fruity Coconut Mushrooms.
A colourful mixture of chewy fruit balls, providing a powerful kick of sourness, Barratt Sour Bon Bons is available in 180g sharing bags (RSP £1), offering a mix of flavours including sour cherry, apple, lemon and blue raspberry.
It is a fresh take on the classic confectionery favourite and is expected to be popular with consumers, as the demand for sour sweets continues to grow year on year, increasing by 80% since 2016.
Tangerine has also launched Fruity Coconut Mushrooms – soft, fruity sweets covered in coconut, with a range of flavours including lemon, orange, raspberry, blackcurrant, and lime. It is available in a 190g mixed sharing bag (RSP £1).
Both products have been launched as part of the campaign announcing the return of Barratt, and are supported by the £2.6m initial investment, which intends to put a spotlight on the revitalised brand and its key product offering.
Russell Tanner, Marketing and Category Director at Tangerine Confectionery, said: “The return of Barratt and the launch of several new products is incredibly exciting for consumers and retailers, and we’re expecting our new products to be hugely popular with sweet lovers of all ages.
“We expect all this year’s NPD to fly off shelves as consumers enjoy modern twists on their classic favourites, while welcoming back the Barratt brand they know and trust.”
Both products are available now.
