Barr Soft Drinks has launched a major on-pack promotion to celebrate the launch of Spider-Man: Brand New Day, which hits cinemas on 29 July.
Running across Barr’s 500ml and 2L formats, alongside 24 x 330ml can multipacks, the promotion will appear on more than 4.4 million packs, giving shoppers the chance to win a holiday to New York City, the home of Spider-Man.
The promo is supported by a marketing push running from July through to mid-August, spanning social media, YouTube, Disney+ and out-of-home advertising. The campaign is expected to reach more than nine million shoppers.
The collaboration builds on the proven success of Barr’s previous on-pack promotions, with the brand’s last on-pack activity delivering growth ahead of the total carbonates category during the promotional period in 2025.
In-store and depot activation will include display materials designed to drive visibility and encourage purchase.
Annette Yates, Barr Brand Director at AG Barr, said: “This promotion combines the power of blockbuster entertainment with a compelling prize mechanic. We’re confident this campaign will drive footfall, increase rate of sale and make the most of the summer trading opportunity.”
