AG Barr has launched ‘Flava Explosions,’ a new range of on-trend, fun flavours aimed at younger shoppers.
Two flavours – Berry Blast and Peach Punch – roll out in cases of 12 x 500ml PET bottles, price-marked at £1, alongside multipacks of 6 x 330ml cans, RSP £2.65.
The products will be available for 12 months from mid-March with activation bursts throughout the year to drive incremental sales.
Annette Yates, Barr Brand Director at AG Barr, said: “With 51% of category growth coming from innovation last year, launching new, exciting flavours is critical to keeping the fixture fresh.
“We know that our previous new flavour launches are a big incremental sales driver for retailers, not only for the flavours themselves but for the wider Barr Family range and this year we’re extending the availability period so that retailers can take advantage of this uplift year round.”
