Spar Scotland wholesaler, CJ Lang & Son Ltd, is aiming to boost repeat custom with its My Barista Bar Rewards+ app, which has been developed to reward regular coffee customers.
The app enables customers to collect digital stamps with every purchase, with nine stamps earning a free drink, alongside additional incentives such as birthday rewards and double stamps for using reusable cups. Users can also accumulate points through the Rewards+ programme, redeemable for merchandise and special offers.
The rollout forms part of Spar Scotland’s broader strategy to enhance its in-store experience and leverage digital tools to boost footfall and customer retention. The business has been expanding its Barista Bar coffee offering across its estate, as well as introducing new digital activations and loyalty-driven campaigns to strengthen shopper engagement.
Colin McLean, CEO for Spar Scotland, said: “Launching the Barista Bar loyalty app across our stores is an exciting step forward in how we connect with our customers. It not only rewards loyalty but also enhances convenience and personalisation, giving shoppers even more reasons to visit their local SPAR.”
The introduction of the app also supports Barista Bar’s wider growth ambitions in Scotland, as the brand continues to expand its footprint within the convenience retail sector.
Martin Agnew, CEO, Henderson Foodservice, added: “The rollout of the My Barista Bar Rewards+ app builds on the strong performance we’re already seeing in Scotland, combining great coffee with digital innovation to drive footfall, loyalty and long-term growth. As we continue to expand Barista Bar across the UK, it demonstrates how a proven coffee offer, powered by digital, can deliver at scale.”
The app is available to download on iOS and Android devices, with customers able to register and begin earning rewards immediately at participating locations.
Existing loyalty cards will be honoured across Spar Scotland stores for a 4-week period from the App launching.
