Balans: Kopparberg launches souped-up fizzy water

Balans

Swedish cider maker Kopparberg has unveiled Balans Aqua Spritz, a new alcoholic sparkling water aimed at health-conscious consumers.

New Balans Aqua Spritz (ABV 4%) is available in a 250ml RTD can format with an RSP of £1.70 or four for £5.

It comes in two flavours, Mandarin and Lime, both of which contain 60 calories or less per can. Balans contains only natural flavours and is vegan friendly and gluten free.

Asda is exclusively selling the beverage for a 12-week period, which will then roll out to the wider off-trade in April. For sales enquiries, retailers should email sales@balansdrinks.co.uk.

The launch comes less than a month after Shadow Culture Secretary Tom Watson took to Twitter to blast Kopparberg’s high sugar levels.

Health evangelist Watson, who recently shed seven stone and reversed type 2 diabetes, shared a MailOnline article that revealed a 500ml bottle of Kopparberg Strawberry & Lime contains roughly 53 grams – or 13 teaspoons – of sugar.

“The fact no labelling is required makes this a public health scandal,” said Watson.

Commenting on the launch, Rob Salvesen, Head of Marketing at Kopparberg, said: “We know that people see social occasions where they might want to have a drink as an important part of their lives but often drinks choices can be limiting – move aside vodka, lime and soda.

“Balans is refreshing, light in taste, and is currently the lowest calorie 4% ABV drink of Its kind available in its current 250ml serve. With Balans, we’re helping consumers say no to ‘maybe next time’ and ‘yes’ to embracing 2019.”

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