Baker Street launch means flan-making is a piece of cake

Baker Street flan case and sponge layers

St Pierre Groupe has expanded its Baker Street brand into the Home Baking category with the launch of new Sponge Flan Cases and Sponge Cake Layers.

The Sponge Flan Cases make it easy for people of all abilities to unleash their inner Mary Berry and create quick desserts. Available in medium (100g) and large (200g) varieties, the flan cases are ready baked and just need to be filled and decorated.

Sponge Cake Layers (400g) is available in Classic (plain) and Chocolate variants, and offers a solid foundation for lazy or time-pressed bakers to knock up a quick Victoria Sandwich.

Both are available from CJ Lang and have a minimum guaranteed life of 60 days after hitting the Spar wholesaler’s depot.

Jeremy Gilboy, Founder of the St Pierre Groupe, said: “This new range is a particularly exciting addition to the Baker Street range as a step into a new category for the brand and it makes producing fabulous desserts easy as pie for consumers to look like patisserie pros.”

The full range comprises:

  • Sponge Flan Cases 100g, RSP 99p; Large Sponge Flan Cases 200g, RSP £1.29
  • 3 Sponge Cake Layers available in Chocolate or Classic (plain) flavours, RSP £1.50

To find out more call St Pierre’s commercial team 0161 946 1355 or email