Bacardi spices up rum market

Bacardi Spiced
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Bacardi has brought its Spiced variant to the UK, in response to what it says is an increasing global demand for flavoured rums.

Bacardi Spiced (ABV 35%) is available now in 70cl bottles from Booker with an RSP of £11.29. A £10.79 PMP is also available.

It contains no artificial sweeteners.

“The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there,” said Tine Van Nevel, Bacardi’s Europe Brand Director.

“We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.”