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Bacardi launches OakHeart & Cola in premix cans

Following the launch of Bacardi OakHeart, the company has unveiled a new addition to its range of pre-mixed cans. Available now, Bacardi OakHeart & Cola 250ml premix cans come in case sizes of 12 single cans with an RRP of £1.85 per can.

The design of the packaging draws inspiration from the distinctive OakHeart parent brand and has been created to appeal to the core target audience, males from 18-24.

Launched in October last year, Bacardi OakHeart has already achieved a strong market position with a market share of the Spice Rum subcategory of 12.2% in the last 4 weeks [AC Nielsen].

Liam Newton, from Bacardi OakHeart commented: “These new cans are ideal for consumers who wish to enjoy a pre mixed BacardiOakHeart at home or on the move. Tapping into the consumer trend for more fun and convenient ways to enjoy their favourite spirits, the Bacardi OakHeart & Cola 275ml premix gives fans the opportunity to savour the drink anytime, anywhere. With an RRP of £1.85 and convenient format, we recommend stocking up today”.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.