Au Vodka has partnered with Carlsberg Britvic and Tango to launch a new premium RTD.
Available now as a limited edition, Au Vodka x Tango comes in both Apple and Orange variants in cases of 12 x 330ml sleek cans.
The apple variant contains 109 calories per 330ml and the orange 96, which Au Vodka Sales Director UK & Ireland Tom Smith said, “is crazy”.
The launch will be supported by a national and trade PR campaign, with further activity planned across convenience, grocery, wholesale and on-trade channels throughout the summer.
It comes as industry data from NielsenIQ and The Spirits Business continues to point to strong momentum in premium canned RTDs and flavour-led innovation.
Jackson Quinn, Co-Founder of Au Vodka, said: “Combining the recognition and familiarity of Tango with Au Vodka’s established consumer audience creates a product with broad appeal across both retail and on-trade channels.”
Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic, added: “Tango Apple and Orange are two of the brand’s most iconic flavours, making them a natural fit for a premium ready-to-drink collaboration.”
