Aryzta unwraps festive range of sweet and savoury treats

Christmas muffin

This Christmas, Aryzta Food Solutions is introducing its biggest-ever range of sweet and savoury festive treats, including six new products.

The in-store bakery specialist’s 16-strong Christmas line-up includes four Christmas-themed muffins, a wide selection of mince pies, a gingerbread reindeer, a Christmas cornflake cake with holly decoration and a luxury mince shortcake.

Christmas savoury products include a gourmet sausage roll, festive sausage roll and pasty (all new for 2015) and a light puff pastry slice.

Aoife Kenny, Head of Retail UK at Aryzta Food Solutions, said shoppers are on the lookout for tasty festive treats over Christmas.

“Christmas is a major opportunity to drive in-store bakery sales as shoppers want to indulge themselves and are actively looking for sweet and savoury treats which they can eat on the go.  Offering freshly-baked Christmas treats will increase shopper appeal.”

The Christmas range is backed by a comprehensive range of POS including secondary display units, shelf barkers, shelf strips and posters.