Arla Foods has launched a new marketing campaign for its Anchor butter brand.
The multi-channel campaign is spearheaded by a new 30-second TV ad which plays on the idea that events can take an unexpected turn when you’re lost in a buttery moment.
The ad features a woman enjoying a well-buttered crumpet beside a canal, blissfully unaware that her boat is sinking behind her, and closes with the tagline ‘Let’s get absolutely buttered’.
The campaign includes TV, online, PR, social media, out-of-home advertising and in-store activations.
