Bestway Wholesale, including Batleys, is offering the independent retailer what it claims to be a first in the grocery trade – a competitor amnesty on own label products.
The group has relaunched its own label value range as Best-In Essentials with a ‘Great British Value’ price mark branding. As a demonstration of the company’s total belief in the value and quality of the new range, it is offering all its customers the chance to exchange a selected competing line for one case of a ‘like for like’ product from the new Best-In essentials range, free of charge.
There are six fast moving products eligible for exchange in the promotion. All customers have to do is bring one individual packet or tin of the selected products into their nearest branch and it will be immediately exchanged for a case of the equivalent Best-In Essentials product line:
- Baked Beans 12x400g
- Milk Chocolate 10x100g
- Digestives 18x300g
- Chopped Tomatoes 12x400g
- Lemonade 6x2ltr
- Granulated Sugar10x500g
The offer is limited to one case of each product per customer and customers can redeem for all six lines.
Nick Brown the Best-In own label manager at Bestway said: “In these uncertain and turbulent economic times, the nation is always seeking exceptional and consistent quality at a fair price. The new range, with the Great British Value price mark, delivers on all counts.”
