Altos Tequila has launched its first global brand campaign, Altos Always Works, as it looks to build consumer confidence around making tequila cocktails at home.
The campaign is designed to broaden the appeal of tequila cocktails and is built around the idea that making a quality cocktail starts with the right tequila, with the Pernod Ricard brand highlighting its suitability for margaritas and palomas.
The campaign launches in the UK across social media, streaming TV channels and digital video platforms, before rolling out to Canada, Portugal, and Central and Southern Europe.
It follows the launch of Altos’ refreshed visual identity and new bottle last autumn, with both moves intended to support the brand’s premium credentials and shift perceptions of tequila from party shot to cocktail ingredient.
