Pernod Ricard has brought its ‘Alan the Bartender’ character out of retirement for a re-run of last year’s campaign promoting its Altos premium tequila brand.
The six-figure campaign runs across social, digital, video on demand and out-of-home advertising until the end of July.
A series of light-hearted ads looks to drive brand awareness and association with key tequila serves, the Margarita and Paloma.
The campaign launches at a time Altos is growing ahead of the wider tequila category at +34.4%.
