Albert Bartlett has unveiled its first advertising campaign with Scottish tennis legend Andy Murray following the announcement of their long-term partnership earlier this year.
Featuring products from across the Albert Bartlett fresh, chilled and frozen ranges, the campaign aims to inspire consumers to ‘Bring Out Their Best Side’, showing how the brand’s products can fuel life’s moments both big and small.
The TV ad brings humour to the partnership, highlighting the relatable panic of serving up tasty and nutritious meals for the family and demonstrating that Albert Bartlett products can help everyone feel like a champion in the kitchen.
The campaign launched on 27 October and will run until the end of December across TV, broadcaster video on demand, digital, outdoor and social channels.
Andy Murray said: “I’m really pleased with how these ads have turned out. Working with the Albert Bartlett team was great fun, and I actually picked up a few cooking skills along the way. Now that I’m at home more, I think those tips will come in handy… my wife’s pretty excited about that too!”
