A Sterling limited edition pack

This information is for tobacco traders only

Sterling is launching limited edition packs (LEPs) across its KS and SK 18’s variants.

The new packs will be available nationally throughout August at an rrp of £6.99 while stocks last.

Jeremy Blackburn, JTI Head of Communications, commented: “The value segment is currently responsible for over 50% of cigarette sales in the UK. Sterling has an impressive 24% of the value segment and accounts for one in every ten packs of cigarettes sold. Within this value driven market, the new LEPs are a must stock for any retailer looking to increase their sales.”

 

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