Sterling is launching limited edition packs (LEPs) across its KS and SK 18’s variants.
The new packs will be available nationally throughout August at an rrp of £6.99 while stocks last.
Jeremy Blackburn, JTI Head of Communications, commented: “The value segment is currently responsible for over 50% of cigarette sales in the UK. Sterling has an impressive 24% of the value segment and accounts for one in every ten packs of cigarettes sold. Within this value driven market, the new LEPs are a must stock for any retailer looking to increase their sales.”