Nestlé has launched ’80 Awesome things to do’, a new on-pack promotion that offers families activity ideas to do together.
The promotion is supported by a social media campaign.
Small packs with less than 100 calories of Milkybar, Smarties, Animal Bar and Rowntree’s Randoms carry a QR code that takes parents to a digital platform where they can find a wide range of family-friendly activity ideas.
The promo is also available on Milkybar multipack and Minis packs, as well as Smarties Minis.
The activity ideas include a mix of creative and active play, such as ‘making wands’, ‘mini-beasts hunt’, ‘making a tornado in a jar’ or ‘doing some marble painting’.
Each code gives access to one main activity. There is also an option to view ‘other fun stuff’, which include three additional activity ideas and a link to recipe suggestions.
The ’80 Awesome things to do’ QR codes are available on packs with an RSP of 25p. The full range of items and case sizes are:
- Milkybar Kid Bar 54 x 12g
- Milkybar Pieces Bag 60 x 12g
- Rowntrees Randoms Mini Bag 60 x 20g
- Smarties Mini Bag 60 x 15g
- Animal Bar Milk Choc 60 x 19g