7UP is running a summer on-pack promotion giving shoppers the chance to win a £5,000 cash prize, alongside more than 200 instant-win rewards.
Running until 30 September, the activity spans the brand’s zero sugar range, including 7UP Pink Lemonade, and is designed to boost engagement with Gen Z shoppers.
To enter, shoppers purchase a promotional product, scan the on-pack QR code and submit their details. Instant-win prizes include Reward Choice e-gift cards redeemable against items such as an Instax Mini Camera, JBL portable speaker and portable BBQ.
The campaign forms part of the ‘Refreshment That Hits Different’ platform, aiming to tap into summer social occasions and drive incremental sales in-store.
The promotion is supported by a multi-million-pound push across out-of-home, radio, digital and social, alongside in-store activation.
