Tangerine Confectionery has burst into 2017 with a bang, introducing a new member to its Wham family – Wham Bamz: Cosmic Jelly Beans.
Created to deliver an “out of this world” experience, Wham Bamz consists of a sour jelly centre encased in a crunchy shell. Each single serve pack contains four sour flavours; Cola, Apple, Lemon and Raspberry.
With the Wham brand worth £1.70m with value growth of 12.9%, and jelly beans growing at +37% in kids singles, the new launch is positioned to drive further category growth.
Russell Tanner, Head of Marketing at Tangerine Confectionery, said: “This latest Wham launch is about bringing a new taste experience to the range, with the flavours and packaging that people know and love.
“When we tested the concept, it was a winner with parents – which is essential in this market where treats need to be portion controlled.”
Wham Bamz will be available to independent retailers from March.
