McCoy’s has launched a new on-pack promotion, giving shoppers the chance to win £10,000 by finding one of five golden crisps.
The promotion runs across McCoy’s grab bags, available in 30 and 36 size cases in the following flavours: Flame Grilled Steak, Salt & Vinegar, Cheddar & Onion, Mexican Chilli, Sizzling King Prawn and Thai Sweet Chicken.
The promo is part of a £1.4m campaign that also includes TV advertising and shopper support, as well as POS kits for retailers.
McCoy’s has designed a depot display to drive excitement for retailers at the point of purchase. The ‘McCoy’s Gold Mine’ themed display reinforces the brand’s ‘full on flavour’ messaging across cash and carries.
Discussing the display, Matt Collins, Sales Director for Convenience, Wholesale & Foodservice at KP Snacks, said: “We’re excited to be unveiling this latest execution, which brings to life the scale of the prizes on offer and is a reflection of McCoy’s soaring success over the last 12 months with +7.5% growth on Grab Bags in Total Impulse.”
