As part of our project with gum and sugar confectionery giant Wrigley to deliver the perfect in-store experience, last month saw us run a sampling day on a range of products.
One thing that is more straightforward in local retailing than most is handing out free sweets – so the team in the store had a great time last month as we handed out cases and cases of a variety of Skittles and Starburst products for free to customers. If our experience in the store is typical of that of other retailers in Scotland, Skittles and Starburst are just as popular with adults as they are with kids – so we had no shortage of takers when we were handing out the freebies.
The idea behind the sampling, of course, was not simply keep our customers happy with free stock, it was more around encouraging all of our shoppers to try the product in the hope that they then become regular, or semi-regular, purchasers.
As we only handed out the samples to customers actually buying something in the store, we managed to squeeze some extra sales out of the giveaway too, which always helps.
- Skittles Crazy Sours Standard – 26
- Skittles Dark Side Pouch – 29
- Skittles Fruit & Sours Standard – 12
- Skittles Fruit Pouch – 14
- Skittles Fruit & Sours Pouch – 78
- Skittles Fruit & Sours Bag PM – 43
