Harry Rush (pictured) has won the second annual national Board Games Championship, which was hosted by pork pie brand Pork Farms.
As a marketing campaign, the event was a success for Pork Farms, reaching an estimated audience of over three million, with extensive press and broadcast coverage.
The championship was created in partnership with the Micropub Association in 2016. This year saw over 70 micropubs and hundreds of players take part.
Kent micropub, One Inn the Wood acted as the final battle ground for the last leg of this year’s contest, where players put their gaming skills to the test over five games including Monopoly, Trivial Pursuit and Jenga during National Board Games Week.
Rush, who represented the Admiral’s Arm pub, said: “To be named National Board Games Champion of 2017, it’s like a dream come true!”
Michael Holton, Brand Marketing Manager at Pork Farms, added: “As a customer engagement campaign, the Board Games Championship has had huge success, raising awareness of our brand amongst new audiences, creating nationwide engagement and really reinforcing our brand ethos which is all about celebrating people, communities and the best of British.”
