As a committed Hamilton Accies fan, UTC has very little interest in either side of the Old Firm, other than wishing them both heavy defeats and ill will on a weekly basis, but he has spent many a long year living in Glasgow so he has developed a feeling for some of the sensitivities of football supporters on either side of the green and blue divide.
So he always enjoys an ill-advised marketing campaign in Glasgow carried out by a blissfully ignorant company wondering what the hell all the fuss is about…
Exhibit A – The Tim Card
Canadian coffee chain Tim Hortons recently opened in Glasgow to great fanfare – and huge queues, as snapped by UTC one recent morning. But you can imagine the kerfuffle on the blue side of the city when customers were encouraged to sign up for the company’s loyalty scheme and get their very own ‘Tim Card’…
Exhibit B – Rangers promotion?
Following last season’s particularly miserable performance in the league, UTC’s bushy and unruly eyebrows were raised last month when a press release entitled ‘Rangers promotion’ landed on his desk. Turns out it wasn’t Ibrox’s finest, but an on-pack promotion by Mondelez for their wee spongey bear treat Barney where shoppers can win a trip to South Africa for a safari tour where they can meet some real bears…
