With Halloween looming large on the seasonal calendar, Kinder has introduced a range of monster-designed Choco-Bons.
The new packs will be available from September and will feature across the largest format in the range – the 200g pack – with an RSP of £2.72. Each bag includes individually wrapped bite-sized chocolates – ideal for trick or treaters, as well as Halloween parties.
The launch will be supported with a mass sampling programme to drive trial, kicking off from September, and a £1.1m TV advertising campaign throughout October. Free POS is available via the Ferrero trade website.
Levi Boorer, Customer Development Director at Ferrero UK, commented: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal peak for confectionery sharing bags. It’s for this reason that we wanted to drive seasonal relevancy for our popular Kinder Choco-Bons, with the introduction of four fun and engaging monster designed bags.”
