Mars Chocolate is launching Sweet Nights In, a new on pack promotion which offers consumers money off their latest in-home entertainment through Google Play.
The promotion, which incorporates five out of the nation’s top 10 chocolate brands, rewards consumers with 50% off the latest movie rentals and £3 credit they can use across a wide range of TV shows, books, music and apps.
Sweet Nights In capitalises on two of the biggest consumer trends of the moment – evening in-home treats, which is currently the biggest sharing occasion and growing, and the rise in popularity of video content – currently the most popular form of evening entertainment in the UK.
Consumers can enjoy a movie after buying three promotional flashed products across Mars’ standard pouch, multipack bar and large block ranges. The promotion runs across Galaxy, M&M’s, Maltesers, Mars, Snickers and Twix brands.
Bep Dhaliwal, Trade Communications Manager – Mars Chocolate UK, said: “Our Sweet Nights In promotion is our first brand activation involving our biggest blockbuster SKUs across bars, bitesize and block segments.
“Rooted in cutting-edge shopper and consumer insight, we’re confident this promotion can help drive growth across the category, boost sales for retailers, and provide consumers with a great chance to enjoy blockbuster films with Mars’ blockbuster brands!”
