John scores with milk

Scotland football team

Spar Charlotte Dundas manager John Swinney has high hopes and a good view for Scotland’s World Cup qualifying match at Hampden later this year, thanks to his award-winning milk fixture.


With milk being a key category in any c-store – and the most valuable liquid you sell! – competition for Müller’s Making the Most of Milk award was fierce. In a Spar-dominated shortlist, John Swinney’s Charlotte Dundas store, a 2,911sq ft CJ Lang-owned store with great overall standards took home the prestigious SLR Milk Vendor of the Year award.

A regular contender in SLR Rewards shortlists, the store’s prize-winning 2-metre milk fixture is easy to spot from the front door thanks to a prominent siting and strong signage. The cabinet itself is regularly tended to and spotlessly clean. The range and merchandising is spot on too. POS throughout the store reminds customers to pick up a pint. Every box is ticked.

The reward, sponsored by Müller Milk & Ingredients, will see John head to Hampden on September 4 to watch Scotland’s national team (hopefully) displaying some talent and commitment on the pitch against Malta in a vital world cup qualifying match. He isn’t getting the cheap seats in this deal, with the prize including a view from a VIP box with complimentary dinner and drinks.

John is an avid football follower, although he doesn’t go quite as much as he used to. “I used to have a season ticket for Celtic Park – my seat was about five rows from the back though!” Hopefully the VIP experience will give him a slightly better view, and he thinks we might be in with a shot: “I like Gordon Strachan, he’s been good as an international manager and I think we might just manage a win over Malta.”