Capri-Sun, is partnering with electronics company WESC (We Are the Superlative Conspiracy) on a new on-pack promotion this summer to help drive sales of its range of juice drinks.
The WESC competition will offer consumers the chance to win one of 100 pairs of headphones up for grabs every week. Shoppers are encouraged to text in for a chance to win a pair of WESC Bass model headphones (rrp £80), available in either black or white.
The on-pack promotion will appear on all variants (Orange, Apple & Blackcurrant and Tropical) of 330ml packs of Capri-Sun and is set to drive trial and customer loyalty. The promotion is featured on a sticker on the front of existing pack to drive further awareness and sales.
Phil Thomson, Portfolio Development Associate Director, at Coca-Cola Enterprises (CCE), explains: “We are delighted to team up with WESC to add extra value to our Capri-Sun range. We know these promotions will excite our current customers and attract more people to sample the brand. Last year our Audiobot on-pack promotion resonated massively with consumers, with 140,000 people entering the competition.