SLR-Logo-TIFF-PREVIEW-copy.png

Gum rework delivering in style

Gum display

Wrigley’s recent overhaul of the gum and sugar category has been a more or less instant hit in the store with gum sales up by over 15% and sugar up 60% in a month.

by Antony Begley


Staying on top of the gum and sugar category is an absolute must for all local retailers and Woodlands Local is no different. That’s why we are working with gum supremos Wrigley to fine tune our gum, mints and other sugar confectionery sales in the store.

The detail of the project was outlined in the last issue of SLR but we are now at the stage where we can start making some meaningful comparisons as we see the results of the activity starting to appear in our Epos system. The fantastic news is that, in terms of the big picture, gum sales are up 15.24% by volume and 14% by value – in a single month. Sugar is up by 60.47% by volume and 64% by value! That’s great news in any category but in categories as traditionally strong as these, it’s nothing short of remarkable.

Increases in sugar sales (by volume)
  • Skittles Crazy Sours: +100%
  • Skittles Dark Side Pouch: +200%
  • Skittles Fruit & Sour Pouch: +69.23%
  • Starburst Original Roll Pack: +100%
  • Starburst Very Berry Roll Pack: +60%

Total sugar increase (volume): 60.47%
Total sugar increase (value): 64%

Increases in gum sales (by volume)
  • Doublemint +25.00%
  • Extra Peppermint bottle +42.86%
  • Extra Peppermint handy pack +200.00%
  • Extra White +100.00%
  • Extra White Bubblemint +51.06%
  • Airwaves Black Mint +200.00%
  • Airwaves Cherry Menthol +60.00%
  • Airwaves Menthol & Eucalyptus +58.82%
  • Extra Cool Breeze +20.51%
  • Extra Ice Peppermint +33.33%
  • Extra Strawberry +110.00%
  • Extra Ice Peppermint bottle +100.00%
  • Extra Peppermint +100.00%
  • Menthol & Eucalyptus bottle +500.00%

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.