Gordon’s has revealed a new look for its bottle, set to roll out to the off-trade from September.
While the gin and Gordon’s branding remains unchanged, the new taller, slimmer bottle looks to offer a more premium and distinctive on-shelf presence. Label changes and a new embossed design complete the refresh.
The new packaging will be supported by a £3.6m marketing investment, which kicks off in October.
Nick Moore, Gordon’s Europe Brand Manager, commented: “The Gin category is growing +14% in volume sales within the off-trade, driven by strong premium growth. With the increasing importance of a brand’s quality and heritage to consumers, we saw an opportunity for Gordon’s to reassert its leadership of the gin category through launching a new, more premium look and feel. By upgrading the signature bottle we are ensuring Gordon’s has increased stand out on retailer’s shelves as we look to further grow the long-established brand.”
The newly-designed bottle will run across the Gordon’s Original (1.5L, 1L and 70cl), Sloe Gin (70cl) and Spot of Elderflower flavour (70cl).
