To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate has created a series of short films to highlight the product in the run up to Easter.
The films fuse the aesthetic of high fashion advertising with Easter visuals of baby chicks, and run across Facebook and Instagram for the whole of March. The £195k social media campaign is expected to reach 14 million people.
Following its launch last year, when it was the number two small sharing bag during Easter, Mars Chocolate has manufactured over 40% more Golden Eggs than in 2016.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “Galaxy Golden Eggs is one of our most successful NPD launches in recent years and, following investment in supply and this brand new social media campaign, we will ensure the product is front of mind for millions of consumers when they are in-store, providing a great sales opportunity for retailers.”
Galaxy Golden Eggs is available now with an RSP of £1.29, along with the Galaxy Golden Eggs Large Egg (RSP £5.29).