Healthy snacking brand The Food Doctor is targeting the Scottish convenience and independent retail sectors this summer with the launch of its four-strong range of Popped Crisp Thins.
The range is available from May, in shelf-ready packs of 10 (23g, RSP from 99p). Variants include Spicy Chipotle, Sweet Chilli, Hot Wasabi and Mild Korma flavours.
Popped Crisp Thins are made with soya and corn, and are popped at a high temperature instead of being fried or baked. They are high in both fibre and protein.
The launch into the convenience sector coincides with The Food Doctor’s brand refresh, which has seen the biggest makeover in the company’s 18-year history. The evolved brand proposition, ‘The Power of Positive Nutrition’, will be communicated by an extensive media campaign, new website, sampling events, advertising and digital activity.
Hannah Shrimpton, Head of Marketing at The Food Doctor, said the brand overhaul was the perfect time to target new channels such as convenience. “We’re passionate about making it easier for consumers to find and enjoy healthy, tasty snacks whether they’re at home, work, on the run or eating out. We’re confident the four-strong range of Popped Crisp Thins offer great eating quality and health benefits so we expect them to be strong performers in the convenience on-the-go sector in the coming months.”
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