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Colman’s looks for a slice of the pie mix market

Colman's pie mixes

Colman’s has added four new meal makers to its portfolio. The new additions have been designed to help consumers make traditional British pie dishes at home from scratch, and tap into the 10 million pie occasions that happen every year in the UK.

Available now, the new range of pie meal makers comprises Fish, Vegetable, Chicken and Steak variants. These classic British offerings are set to appeal to eager cooks looking for a convenient product that enables them to prepare, and cook, pies with ease. The Vegetable variant offers a pie solution for the nation’s 1.2 million vegetarians.

Camilla Williamson, Colman’s Savoury Brand Manager at Unilever UK, said: “Colman’s is a truly British brand with many years of experience in creating delicious recipe mixes, so it felt natural to extend our portfolio to include traditional British pie variants. With the number of people cooking British dishes on the rise and the average meal prep time shrinking to 35 minutes, our latest additions are designed to make the cooking process quicker and easier for consumers, whilst also providing them with meal inspiration and confidence in the kitchen.”

Colman’s Fish, Vegetable, Chicken and Steak Pie meal makers have an RSP of £1.05.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.