The sweet taste of success

Confectionery is not only the most valuable category in your store, it is also the most impulsive category. This means it can help you unlock more sales and therefore worth spending your time planning where and what to stock.

We recommend focusing on 2 key areas in your store:

Main Fixture
Secondary Displays

We also recommend that your range covers all need states: e.g. self eat, sharing and gifting.

Confectionery Top Tips

Focus on best-selling lines
Offer a range that covers all need states: e.g. self eat, sharing and gifting
Place best sellers in best selling area
Only dual face very top sellers, where space allows
Use manufacturer point of sales material
Make the most of brand investment – have displays in-store when consumer will be most aware of products
Keep shelves fully stocked
Keep shelves tidy to help consumers scan the fixture
Make pricing clear
Maximise use of promotional stock