Get snacks cracked with Mondelez International!

Mondelez International is a leading expert in snacks with a portfolio of brands in biscuits, chocolate and candy.

The company has conducted extensive research to understand consumers to see how they eat and drink, as well as their emotional and mental need states.

The company uses this knowledge not only to develop its range of leading brands, but also to help drive the snacks category.

Snacks are a great opportunity for retailers. The UK snacks category is worth

£41.5bn (+3.3%1) and is driving growth of the total food and drink market.

50% of consumers rate hunger as their main reason to snack. Hunger is a key driver for snack consumption with 63% of 18-24 year olds compared to only 35% of over 65 year olds2.

Top 10 snacks3

  1. Coffee
  2. Fruit
  3. Chocolate
  4. Tea
  5. Sandwiches / Filled Rolls
  1. Sweet Biscuits
  2. Crisps
  3. Tarts & Pastries (Sweet)
  4. Carbonates
  5. Gum & Candy

Better choices

We recommend focusing on impulse categories. Be aware of the latest trends, for example the growth of breakfast and savoury biscuits and the trend for permissible snacks.

Our recommendations to maximise your snack sales

  1. Make it easy for shoppers to find products.
  2. Create great displays that encourage the consumer to look around and be inspired. Displaying and promoting complimentary products together can encourage additional purchases4.
  3. Customers expect on-the-go snacks to be at the front of the store, so site relevant products here to ensure ‘grab and go’ shopper satisfaction

For more information on snacks and snacking visit

1: Kantar combined panel October 2015
2: Snacking in the UK – Institute of Grocery Distribution (IGD) 2013
3: Kantar combined panel October 2015
4: Mondelez Europe/NuVista research 2010/11

Cadbury Twirl


Cadbury Wispa