Camelot campaign boosts People’s Projects votes

Retail staff

A campaign aiming to encourage retailers and customers visiting National Lottery outlets to vote in The People’s Projects 2017, has helped to contribute to a 28% rise in votes for this year’s awards.

The People’s Projects is a partnership between the Big Lottery Fund, ITV, STV and The National Lottery that gives the public a say in awarding National Lottery funding to local projects across the UK.

Members of Camelot’s retail sales team spent time in the run-up to the awards briefing over 16,000 retailers about The People’s Projects as part of their store visits, as well as going into stores to directly interact with customers and working with independent trade bodies to reach up to 50,000 retailers. The People’s Projects POS kits were also distributed to every single National Lottery outlet across the country, and retailers were encouraged to get their customers involved in having a say about where some of the National Lottery funding went as part of the initiative.

The winners in The People’s Projects 2017 have now been announced, and retailers and their customers can find out which projects won grants of up to £50,000 in their local area, by visiting thepeoplesprojects.org.uk.

James Pearson, Head of Retail for Camelot, said: “We’re delighted with the response in retail to The People’s Projects this year and the significant boost seen in the number of overall votes cast – and we’d like to thank National Lottery retailers for the role that they played in this. Stores up and down the country have really got behind the campaign and have been key in reinforcing the link between players buying a National Lottery ticket for a chance of winning big, and understanding what a huge difference the money raised from their purchase makes to local projects. It’s been fantastic to see so many players get involved in voting as a result of talking to their local National Lottery retailer.”