Cadbury Fudge fingers bitesize marketAnother of Cadbury’s brands heads for the chocolate bags category, with the launch of Cadbury Fudge Minis.
Available now, the new variant offers up Cadbury Fudge in bitesize pieces. The launch aims to drive incremental sales for the family sharing occasion, particularly amongst young families.
Melissa Stuart, brand manager for Cadbury Bitesize, said: “The chocolate bags category is contributing to 39% of the total chocolate growth and Mondelez International is driving category growth through innovation so we hope by introducing another well-loved brand into this category, retailers will be able to drive sales further.”
Cadbury Fudge Minis is available in 120g bags priced at £1.99 (RRP).
