Butterkist is relaunching its Gingerbread flavour popcorn, following its success as a limited edition product during last year’s seasonal market.
The 160g Butterkist Gingerbread flavour popcorn bag (RSP £1.49) is available once again in convenience and impulse channels.
The Gingerbread variant originally launched in September 2015 as a limited edition. It is the first and only gingerbread popcorn product in the marketplace. The relaunch is part of Butterkist’s drive to broaden the brand’s traditional flavour portfolio.
Anjna Mistry, senior brand manager at Butterkist, commented: “This unique flavour popcorn appeals to consumers looking to try an exciting flavour profile with sweet and spicy notes, while also drawing on the sense of festive nostalgia associated with the traditional gingerbread taste.
“Its sharing bag format means it is the perfect sweet indulgent treat for a variety of sharing occasions with family and friends during the autumn/winter months and beyond, ensuring the sharing moment is even more special.”
