Budweiser has revealed that it intends to be the first beer on Mars.
To add a slight veneer of credibility to its latest marketing wheeze, the brand hosted a panel discussion with Anheuser-Busch’s Vice President of Marketing Innovation, Valerie Toothman. She was joined by former astronaut Clayton “Clay” Anderson and other space industry experts to discuss the future of space colonisation. Moderated by “The Martian” star, Kate Mara, the panel chewed over the current challenges and solutions needed to take Budweiser on an interplanetary journey, and discussed the initial experiments and research Budweiser hopes to explore.
“With this bold, new dream Budweiser is celebrating the entrepreneurial spirit in which our iconic brand was founded upon. Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination,” said Ricardo Marques, Vice President, Budweiser.
Managing to keep a straight face, he concluded: “When the dream of colonising Mars becomes a reality, Budweiser will be there to toast the next great step for mankind.”