With less than a month until Father’s Day (Sunday 19th June), Brown-Forman has unveiled new gift packs for Jack Daniel’s and Woodford Reserve.
Single-bottle gift packs containing 70cl bottles of Jack Daniel’s super-premium expressions, Gentleman Jack and Jack Daniel’s Single Barrel, and super-premium bourbon, Woodford Reserve, are available now.
In the lead up to Father’s Day in 2015 American Whiskey grew by 30.2%. Brown-Forman expects consumer demand for the new gift packs to be high, following the brands’ performance last year, which saw Jack Daniel’s record its strongest Father’s Day figures to date.
Crispin Stephens, Head of Commercial Planning and Activation for Jack Daniel’s, commented: “With these new gift packs, we’re confident that Jack Daniel’s and Woodford Reserve will be the whiskeys of choice for modern Dads around the UK this Father’s Day, so we’d advise retailers to stock up well in advance to maximise the sales opportunity the burgeoning American whiskey category provides.”
Gift packs available to retailers include Gentleman Jack (rrp £30), Jack Daniel’s Single Barrel (rrp £40) and Woodford Reserve Distiller’s Select (rrp £30).
