As we all know, UTC is never more fascinated than when confronted with a bit of spurious and often pointless research. So a study examining which shoppers decided to vote Remain and which shoppers voted for Brexit brightened up an otherwise dull Tuesday afternoon for the auld yin.
Apparently, according to a press release based on an online study by coupon providers Valassis, over half of Co-op shoppers (56%) voted to remain, compared with just 42% of Aldi shoppers and 45% of Lidl shoppers.
Which is odd in itself, given that the two discounters are obviously German companies. Even more odd, however, is the attempt Valassis made in the press release to then turn this tidbit of European disharmony into a story about how many shoppers really, really love using the vouchering solution they sell.
But we won’t bore you with the details of that.
